5 Best lead generation methods for small & medium-sized businesses

Are you trying to expand the lead generation of your business? But you don't have any idea about how to start it? Here we have listed an overview of the five best lead generation methods. It will promote your business and boost revenue generation.

Email marketing

Most of the largest brands in the world use email marketing. Yet, the concept of email marketing as an online marketing strategy. It is not centered on big brands as it does not ask for a big budget. It is the best strategy to grow your network for stricter budget consideration.

According to a survey, around 60% of leading B2B marketers appreciate it. It is an efficient way to connect with potential clients and customers and boosts revenue. Through this, you can offer a certain number of details about the product or service. The biggest trend in today's technological innovation is "marketing automation." It is the software that allows marketers to create perfect email campaigns. This software connects to the CRM system and can send thousands of emails to the target audience in a single shot. Thus it helps to increase revenue generation. Reportedly, marketing automation adaptation helps to increase the surge in leads. It decreases lead conversion time along with a drastic rise in revenue.

Benefits of email marketing:

  • Build a great relationship between you and your clients/customers.
  • Helps you develop your unique brand.
  • It offers you lead generation marketing methods in a budget and time.

Content marketing

Whenever you hear the word content marketing, the first thing that comes to mind is blogs and articles posted on social media. But this is not all it's about. It uses content as a lead magnet to increase your business. No matter the size of your business, content marketing can be suitable for your business. Content marketing is a long-term strategy to create and deliver content (in different formats, such as articles and blogs). It helps to create a better relationship with your audience, improve brand recall, and increase engagement. This is a marketing strategy used by most of the B2B business (around 80%) to drive leads. Through blogging, articles, social media, ebooks, and infographics to get impactful customer engagement. By creating SEO-friendly content, with keywords frequently searched on Google, Yahoo, etc.

To engage your audience with your content, you have to share valuable details and impart knowledge. Do it before asking the customers to buy something. As a small or medium-sized business owner, one should realize that over 70% of potential customers will reach your organization through content marketing over any kind of advertisement.

Benefits of content marketing:

  • It helps to expose your business to a large audience.
  • Through leads, you can build strong relationships with your customers.
  • It helps to boost organic search visibility.

Social media marketing

Social media gives you a unique platform to grow your brand. Using social handles, you can interact with your current customers more generously. And through this, you can engage more traffic to your brand. Near one-third of adults use social media such as Facebook, Instagram, LinkedIn, and Twitter. Thus making it a vital part of any business strategy.

Leading through these mediums is not expensive or scary, even without hiring a dedicated team. Use this marketing strategy to promote your product/service and attract more visitors to your site.

Benefits of social media marketing:

  • It gives brand recognition.
  • With less expensive advertising, you can target and re-target your ideal consumers.
  • It helps improve your search engine rankings.


The method that all marketing companies use to connect with potential customers. With inexpensive outbound telemarketing, you can create a direct bond with your customer. This is no doubt an effective marketing strategy where you end up with a handy script. This will help you through the entire, exclusive conversation about your product. In this process, you can get direct feedback so that you can work on detailed business campaigns. It helps to create a better relationship with them.

The strategy includes making sales calls, prospecting, upgrading mail orders, or help speed up cash flow. Outbound telemarketing helps to build traffic.

Benefits of telemarketing:

  • It's inexpensive and helps to expand your business.
  • Provide immediate feedback.
  • Analyze, measure, and report individual concerns.

Lead magnets

A lead magnet is an incentive that proves to be as highly helpful to the marketers. It usually offers downloadable or digital content, such as a free ebook, PDF, checklist, report, whitepaper, etc.

The motive behind the lead magnet is to get most of the qualified leads.

If you are wondering whether it can work for a small business, the answer is yes. Lead magnets do not need any luxury budget to fit in. You just have to translate a part of your expertise into a format that will do the work for you. Here we have listed a few practical lead magnets that get results.

  • Template
  • Checklist
  • Toolkit
  • Planner or calendar
  • Report / whitepaper
  • Infographics
  • Webinar
  • Quiz
  • Boot camp
  • Strategy Session / Consultation etc.

The best part is you don't have to try it all. Choose the format according to your convenience. Once you get an idea of how to work with it, you will get a better idea of what to do next.